Showing posts with label Losing. Show all posts
Showing posts with label Losing. Show all posts

Friday, April 1, 2011

The Excitement of Winning

Is gambling habit-forming, easily leading to addiction? Following a study of gamblers’ responses to winning and losing, Dr. Hans Breiter noted that “a monetary reward in a gambling-like experiment produces brain activation very similar to that observed in a cocaine addict receiving an infusion of cocaine.”